Motorbike Gross sales Figures
January 1 by means of December 31, 2024
Australian Motorbike Gross sales Information
Yamaha prime Australian bike market in 2024
That is solely the third time in 22 years of knowledge being reported by way of the Federal Chamber of Automotive Industries (FCAI) that Yamaha has held the highest spot for whole retail gross sales.
That is additionally the primary time in 22 years of knowledge being reported by way of the FCAI that Yamaha has been the #1 street bike model.
Yamaha is without doubt one of the few manufacturers displaying progress in a declining market by rising total retails by 15 per cent in 2024 in comparison with 2023. In the meantime, the general market declined by 1.8 per cent.
Right here’s how Yamaha retails examine to the opposite FCAI manufacturers on retail figures throughout 2024:
Class |
Yamaha Retails |
Total Market Retails |
Yamaha Rating |
| Complete incl. M/C/ATV/SSV | Up 15% | Down 1.8% | #1 |
| Highway Motorbike | Up 16.2% | Down 2.4% | #1 |
| Off-Highway Motorbike | Up 11.1% | Up 2.6% | #2 |
| Scooter | Up 17.4% | Down 22.5% | #2 |
| OHV/ATV/SSV | Up 27.1% | Down 3.8% | #2 |
Matthew Ferry – YMA Common Supervisor Gross sales and Advertising Land Mobility
“Yamaha has loved a stellar 2024 because of the loyalty of our prospects and the efforts of our employees, sellers and companions. Our primary standing can be attributable to Yamaha’s broad product vary that provides a option to prospects whether or not they commute within the metropolis, work on the farm or take pleasure in leisure driving. No different model can supply so many private mobility options. Subsequent yr, we purpose to construct on this extraordinary retail outcome and create much more prospects for all times.”
Yamaha bought 23,526 items in 2024 when the general market dimension was 94,224. That makes for an total market share of 25 per cent throughout all classes – which in flip means one in each 4 automobiles bought in Australia by reporting manufacturers in 2024 was a Yamaha.
Different spectacular market share outcomes for 2024 embody:
| Complete MC/ATV/SSV Gross sales | #1 | 25% market share |
| Motorbike incl. street/off/scooter | #1 | 24.9% market share |
| Highway Motorbike | #1 | 17.9% market share |
| Off-Highway Motorbike | #2 | 29.6% market share |
| Scooter | #2 | 34.6% market share |
| OHV/ATV/SSV | #2 | 25.3% market share |
Some mannequin highlights throughout the yr embody:
- Yamaha is the #1 promoting MX model – 2-stroke and 4-stroke mixed
- YZF-R7LA is #1 promoting street bike outright
- YZF-R7LA and YZF-R3 are #1 and #2 promoting supersport fashions
- MT-09 and MT07LA are #1 and #2 promoting bare fashions
- Ténéré 700 is #1 promoting journey touring mannequin
- TT-R110E and PW50 are #3 and #4 promoting items outright
- 9 of the highest 20 fashions outright are Yamahas
- WR450F is #2 promoting enduro mannequin – 2-stroke and 4-stroke mixed
- Viking 3 is #4 promoting SSV mannequin (solely 15 gross sales wanting touchdown on the rostrum)
In abstract, the best-selling fashions in Australia in 2024 embody:
Mannequin |
2024 Retail Rank |
| YZF-R7LA | #1 street bike outright |
| Ténéré 700 | #1 journey bike |
| YZF-R7 and YZF-R3 | #1 & #2 supersport |
| MT-09 & MT-07L | #1 & #2 nakeds |
Word info based mostly on FCAI figures. FCAI members are the one manufacturers to report retail numbers in Australia.
FCAI Motorbike Gross sales Figures
All FCAI Manufacturers
- Complete Gross sales
2024 – 94,224
2023 – 95,980
2022 – 99,030
2021 – 123,530 - Complete Highway Gross sales
2024 – 34,266
2023 – 35,122
2022 – 36,208
2021 – 37,270 - Complete Off-Highway Gross sales
2024 – 41,178
2023 – 40,138
2022 – 41,681
2021 – 53,118 - Complete Scooter Gross sales
2024 – 4752
2023 – 6135
2002 – 5316
2021 – 4821 - Complete OHV/ATV/SSV Gross sales
2024 – 14,028
2023 – 14,585
2022 – 15,825
2021 – 28,321
Word info based mostly on FCAI figures. FCAI members are the one manufacturers to report retail numbers in Australia.
This isn’t the complete image
Sadly these are the one figures we now obtain from the official gross sales audit.
Traditionally we might have the ability to see model by model and mannequin by mannequin performances, however the FCAI aligned manufacturers now maintain their playing cards near their chest and refuse to launch detailed information which is why of late you haven’t seen the common detailed bike gross sales figures evaluation by mannequin section and mannequin that we usually delivered to you every quarter on MCNews.com.au in earlier yr.
New Zealand have a clear mechanism with public reporting of registration information on a month-to-month foundation however right here it has all gone a bit secret squirrel.
It ought to be famous that some manufacturers aren’t represented within the official audit figures in relation to bike gross sales. Their reticence to launch their figures to the audit physique and be a part of the FCAI appears to be the catalyst for the FCAI manufacturers now releasing solely very restricted information, seemingly to not reveal any market intelligence to the manufacturers not aligned with the FCAI.
Manufacturers underneath the City Moto Imports group similar to Royal Enfield, Benelli, Segway and Rieju aren’t included within the FCAI audit.
Likewise, the likes of CFMOTO, Kymco and Sherco that come underneath the stewardship of Mojo Bikes, aren’t included within the gross sales figures as these firms aren’t members of the Federal Chamber of Automotive Industries.
With the quoted 94,224 whole gross sales within the Australian market from FCAI manufacturers not together with gross sales from these aforementioned model, the true determine is kind of possible someplace within the area of 110,000 to 115,000.
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