Does Suzuki not care that a lot concerning the US market? I ask solely as a result of it is lagging behind all its rivals by way of gross sales right here. In 2025, the Japanese model’s gross sales dropped by 15.6% in comparison with the earlier 12 months, and though loads of motorbike manufacturers are down on gross sales in 2025, competitors like Kawasaki aren’t, due to its stellar entry-level lineup. All that is to say, I can not perceive why Suzuki has an unbelievably sick DR-Z livery that it isn’t bringing to the US, and it’s not the first time something like this has happened.
Suzuki gave the cult basic DR-Z400SM a much-needed replace final 12 months, turning it into the DR-Z4SM. Sadly, the bike wasn’t very effectively acquired in a phase that is extraordinarily essential in figuring out a model’s total success within the US, therefore the rationale Triumph is doubling its presence within the 400cc entry-level phase. Now, Suzuki unveils a stellar new livery, however it’s solely out there in Austria—in case you can, please assist this make sense to me.
The particular livery is known as “Crush,” and it is a sticker livery, and it isn’t even a limited-edition deal. Suzuki hasn’t set a quantity and ‘as soon as they’re gone, they’re gone,’ however given that there have been solely 32,061 total motorcycles sold within the nation by all manufacturers in 2025, I can not think about they’re going to be sticking many kits on DRZ-4SMs.
The non-compulsory sticker package is meant to resemble a shifting “paint splash” and is accessible as an non-compulsory coloration when choosing your DR-Z4SM on-line, however it appears to be like prefer it’ll have to come back with the usual white plastics as the muse for the livery. The road artwork/graffiti fashion is true on the cash for the city haunts that younger riders will spend most of their time. But when Suzuki introduced this livery to the US, would you be prepared to pay for it?
In Austria, choosing the “Crush” livery will set you again an additional €750 ($890 USD). If all issues are equal, contemplating that the bottom DR-Z4SM has an MSRP of $8,999 within the USA, a mannequin with the “Crush” livery ought to set you again round $9,890. The query for brand spanking new riders within the US: if this livery have been out there, would you be extra enticed to choose up a brand new DR-Z4SM?
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