2024 BMW Motorrad Gross sales Figures
BMW Motorrad had a record-setting yr in 2024, promoting 210,408 bikes – the strongest gross sales consequence for the corporate in historical past, with Germany remaining the biggest market. That straight compares to the 2023 determine of 209,257, itself a history-setting gross sales yr, representing a minor improve of simply over 1000 items yr on yr.
Europe offered 118,727 bikes because the strongest area, up over eight per cent in comparison with 2023, 26,177 items in Germany, adopted by France (20,693 items), Italy (16,617 items) and Spain (13,009 items). ‘Central Europe’ additionally getting a shout out for 11,411 automobiles up 12 per cent.
Germany noticed the most important improve, up 2001 items from 2023, France dropping 975 items, Italy up 438 and Spain gaining 293.
On the worldwide markets entrance, USA moved 17,272 items, Brazil 15,267 items, China 13,872 items and India 8301 items. China dropping nearly 2000 items from 2023 (1,960 to be precise) Brazil rising from the 2023 determine of 14,106 items, up 1,161.
Australia additionally recorded a terrific yr for BMW with 3549 bikes delivered to Australian clients in 2024, a brand new file for the model within the Australian market.
Making up nearly a 3rd of all BMW Motorrad gross sales in 2024 had been the BMW R 1250 GS, BMW R 1300 GS, R 1250 GS Journey and BMW R 1300 GS Journey fashions, with over 68,000 offered, in comparison with 60,535 items of comparable fashions in 2023.
BMW Motorrad four-cylinder fashions additionally noticed constructive gross sales, the BMW S 1000 RR shifting 11,610 offered items alone, with 27,147 high-performance four-cylinder motors moved general, together with the ‘M’ fashions.
With a complete of 40,890 items offered, the F-series fashions – the F 800 GS, F 900 GS, F 900 GS Journey, F 900 R and the F 900 XR contributed considerably to the file efficiency.
Different successes had been within the sub-500 cc phase, 22,339 items of the fashions G 310 GS, G 310 R and G 310 RR offered, with the BMW Motorrad City Mobility phase – together with the BMW C 400 GT, C 400 X and totally electrical BMW CE 04 and CE 02 recording gross sales of over 20,000 items.
Markus Flasch – Head of BMW Motorrad
“I wish to prolong my heartfelt because of our clients and group around the globe for the super belief they’ve positioned in us as soon as once more in 2024. With the strongest gross sales end in firm historical past, BMW Motorrad remarkably claims the first Place within the international Premium Bike phase. Our market management in quite a few segments and markets in based mostly on our declare to innovation management, our extremely enticing product providing in addition to the constant strategic deal with model power. Based mostly on these success drivers, BMW Motorrad is well-positioned for the long run and so I strategy the yr 2025 with a really constructive outlook.”
Stephan Reiff – Head of Gross sales and Model
“Our gross sales file in 2024 is a definitive receipt for the robust international radiance of BMW Motorrad and our enticing product portfolio. We at BMW Motorrad will spare no effort to increase our high place within the international motorbike premium phase, with quite a few new and progressive fashions and merchandise for our clients in 2025. Once more, this yr, our clients and followers can look ahead to quite a few world premieres, highlights, occasions and sentiment-focused provides, all about bikes.”
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