Yamaha give us an inside look at their 2025 sales ...

2025 Yamaha Motor Australia Gross sales Knowledge

Following on from MCNews.com.au‘s current overview of the Australian motorcycle sales data for 2025 (link), which is now fairly detail-sparse on account of producers and the FCAI retaining the extra fascinating elements of the info near their chest, Yamaha has launched a bit extra info on their efficiency and top-performing fashions.

Yamaha Motor Australia achieved the primary retail standing in 2025, with greater than 25,500 new Yamaha models delivered to riders throughout Australia.

That is solely the fourth time within the 23 years of FCAI-recorded knowledge that Yamaha has topped the Australian marketplace for a complete calendar yr.

2025 noticed an general decline in bike gross sales quantity throughout the market. Yamaha nevertheless, bucked the pattern, posting development throughout a number of classes.

Regardless of recording a 7.4 per cent contraction in street bike gross sales, Yamaha was up 14.4 per cent in off-road gross sales. Scooters have been up 8.1 per cent, whereas within the Off-Freeway Car (ATV/SxS/SSV) phase, Yamaha was up 19.2 per cent.

Yamaha’s WR450F stays king of the enduro bike gross sales. Yamaha gross sales throughout all classes in 2025 grew by 9 per cent, following a really sturdy 2024 for the model. The 2025 end result comes within the context of a market that dropped 1.3 per cent general.

Yamaha ranked quantity two in Australia for off-road gross sales, and primary for the OHV class.

Matthew Ferry – YMA Land Mobility Basic Supervisor

“I wish to lengthen my heartfelt because of our seller companions, the strongest and most dedicated community within the nation, together with our clients and each crew member at Yamaha Motor Australia. The eagerness, perception within the model, and willingness to work collectively all through 2025 have been the driving pressure behind this unimaginable end result. Reaching the primary place once more isn’t only a milestone; it’s a mirrored image of the collective effort, satisfaction and willpower shared throughout our total Yamaha group.

“This yr’s success didn’t occur by probability. It was constructed by means of the numerous actions, occasions and initiatives we delivered collectively in 2025. Each touchpoint strengthened our reference to clients and showcased the spirit of Yamaha. The momentum we’ve created collectively is highly effective, and as we head into 2026, we’re excited to proceed constructing on these partnerships, supporting our seller community and delivering much more causes for patrons to decide on Yamaha.

“With 2026 already underway and with the power and unity throughout the enterprise, we’re positioned for an additional sturdy yr. Thanks once more to our seller companions, our clients and our employees. Their ongoing assist and keenness for Yamaha is what makes achievements like this attainable.”

Yamaha’s complete market share was 27.6 per cent general, their greatest seize in 22 years; the model solely bested that share in 2003, the primary yr FCAI knowledge was collated throughout the manufacturers. That comes regardless of a comparatively modest 17.2 per cent share of the street bike market.

In distinction, because the quantity two off-road bike vendor, Yamaha captured 33.9 per cent of the market in that phase.  Yamaha claimed 36 per cent of the scooter market and 30.6 per cent of the OHV phase.

These figures imply Yamaha is promoting one in each 4 bikes, scooters and OHVs in Australia, amongst the FCAI members, protecting virtually 93,000 autos.

Manufacturers falling outdoors the FCAI umbrella embody the City Moto Imports group of Royal Enfield, Benelli, Segway and Rieju, plus the likes of CFMOTO, Kymco and Sherco underneath the stewardship of Mojo Bikes. Royal Enfield and CFMOTO have seen important development in recent times within the street bike phase, with Kymco additionally prone to be a big participant within the scooter market, so the figures are all the time a bit restricted in scope and accuracy, on account of these omissions.

Different notable factors for Yamaha included taking the crown as the highest Supersport model, on the again of the success of the R7, with the LAMS YZF-R7 taking the runner-up spot within the class, and the R3 taking third.

Yamaha additionally topped motocross gross sales, in addition to the person high spot in each two and four-stroke MX classes. Additionally they dominated the Enjoyable (MC & ATV) classes.

Main MX sellers have been the YZ250F, YZ450F, YZ85/LW and YZ250 2-stroke, as numbers one, two, three and 4 general.

Yamaha additionally had the strongest enduro vendor within the stalwart performer, the WR450F, with the WR250F taking third place within the gross sales chart.

The Tenere 700 took the highest Journey Touring placement, with the MT-07LA (LAMS) topping nakedbike gross sales, and the MT-09 and MT-03 at numbers 4 and 5.

In Scooters, the D’elight and NMAX ranked second and third.

In outright gross sales, Yamaha’s smaller bikes continued to be mainstays, with the TT-R110E, PW50 and TT-R50E taking spots three, 4 and 5, and Yamaha claiming eight of the 20 top-selling fashions within the nation.

The Viking 3 was additionally the third-best-selling SSV mannequin in 2025.

For a extra generalised determine of the general bike gross sales figures for the trade, try:
Australian Motorcycle Sales Figures 2025 – Yamaha on top