Suppose again to 2021, and what you could have been doing at the moment. Do you bear in mind? KTM dad or mum firm Pierer Mobility does, as that is when it moved to acquire high-end bicycle maker Felt Bicycles.
Flush with the inflow of excessive demand for the corporate’s merchandise that appeared to come up with the worldwide COVID-19 pandemic, Felt was only one a part of Pierer’s firm shopping for spree. It could have appeared slightly odd on the time, however then once more, perhaps not; different motorbike corporations have been additionally entering into mobility, so why not them? Diversifying their vary appeared like a good suggestion on the time.
However after all, as you most likely know by now, the story was fairly a bit completely different for the Pierer group by January 2025. Whereas it still listed Felt Bicycles amongst its holdings, the corporate had already divested itself of its different bicycle-related firm acquisition, R Raymon. Talks had also begun back in 2023 regarding Felt, however had largely remained within the background till now. (And should you’ve had this supercut taking part in in your head recently rent-free, I do not blame you.)
Quick-forward to the top of November, 2025, and instantly following the announcement that Bajaj is officially in charge, the corporate made a remaining announcement concerning Felt Bicycles.
Very particularly, and in no unsure phrases, it states that it has offered Felt Bicycles to the latter firm’s two managing administrators and minority shareholders, Florian Burguet and Cesar Rojo. The plan in the mean time is for Felt to keep up operations from two headquarters positioned in Spain and North America.
The transaction has not closed but, however is anticipated to shut by the top of 2025, says Pierer Mobility AG (which can quickly be renamed to Bajaj Mobility AG, however continues to be functioning underneath its former title as the method unfolds). The Group says that sooner or later, it plans to focus all its consideration on its core three motorbike manufacturers: KTM, Husqvarna, and GasGas, with no bicycles, X-Bows, or different distractions.
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