This week, we’ve been a little bit of motion in KTM’s nook, in addition to the inventory market…particularly, how LiveWire is doing. Right here’s the complete lineup for right this moment:
- KTM has formally put themselves ready to renew manufacturing, and so they’ve simply teased an journey bike we’ve been ready for since EICMA 2024!
- Harley-Davidson and LiveWire board members have been promoting LiveWire shares at a constant fee, main us to surprise what’s subsequent in retailer for the two-wheeled EV model.
- Converse of the satan, LiveWire has simply began the very first EV motorcycle training program in Marina del Ray.
- Norton Motorcycles is now supported by parent company TVS Motors, and so they’ve been using round on what seems to be a brand new V4 superbike!
Let’s begin with the Workforce Orange a part of our {industry} – each of them – and go from there, lets?
KTM Teases New 390 Journey R Forward of Launch
“We Are Excited that Fashions are In Manufacturing and Already On Their Method.”
Our favourite Austrian model is formally again in full manufacturing mode, and so they’re lastly giving us that beginner-happy Journey bike we’ve been ready for ! In line with protection from MCN, KTM’s next-gen 390s, together with the long-awaited 390 Journey R, are one step nearer to hitting showrooms. The official launch will purportedly embrace the 390 Enduro R, in addition to the 390 SMC R and the budget-friendly Journey X. As for the 390 Journey R, this blissful little zipper would be the first “R” badge mannequin in three generations of single-pot KTMs, making for a really thrilling debut season, certainly!
Included within the blissful chaos are phrases from KTM’s World Advertising and marketing boss, Gareth Davidson, and LC4c Product Supervisor, Agustin Augustinoy:
“The corporate went by means of a little bit of a tough patch, however lastly we’re excited that fashions are in manufacturing and already on their means… “For the primary time in our historical past, it’s the primary R true mannequin in our 390 Journey mannequin line-up. We wished to provide individuals a motorbike they might take to the Trans Euro Path and have time. It’s an entry-point bike by way of value, however it’s actually succesful.”
– Gareth Davidson, World Advertising and marketing, KTM (MCN) |

“[The new 390 Adventure R] has a distinct footpeg place, totally different handlebar place, a distinct seat, totally different headstock angle – it’s so significantly better than the earlier technology that it’s troublesome to match them.”
– Agustin Augustinoy, LC4c Product Supervisor, KTM (MCN) |
We’re anticipating a slew of perks for the 390 Journey R, together with tubed 18/21-inch wheels, a really good WP Apex suspension system (each adjustable for preload and rebound), a revised body with an extended swingarm. The latter, specifically, places the Journey R’s geometry in keeping with KTM’s competitors enduro lineup, and we’re wanting ahead to round 44 horsepower and 28.8 pound-feet of torque mated to a fantastically related six-speed gearbox and an elective quickshifter.
For an in depth take a look at the brand new KTM 390 Journey R and its siblings, make sure you take a look at the complete report on MCN:
Harley-Davidson Sells LiveWire Shares
“We Will Proceed to Relentlessly Enhance the Fundamentals of the Enterprise.”

The EV {industry} could present sure perks for our good energy-conscious {industry}, however at current, there’s a little bit of motion in LiveWire’s pit. Lest we overlook, LiveWire was beforehand regarded as separated from Harley-Davidson when the EV model went public. We now know the 2 bike firms to be linked, and LiveWire’s market actions stay printed underneath Harley’s monetary yr statements, making for an attention-grabbing dynamic between the 2 titles, to say the least.
Now, in line with protection from ADVRider, LiveWire is navigating some uneven waters. Regardless of the looks of two new electrical fashions, 2024 noticed 612 complete items offered, with LiveWire shares dropping 60% since final month (July).
For these of us nonetheless at nighttime as to LiveWire’s monetary standing, let or not it’s recognized {that a} press launch from Harley-Davidson again in This fall of 2021 talked about investing $100 million into LiveWire, among the many contributions of different firms (see press release via Harley’s website here). At a current quarterly traders’ assembly, ADVRider additionally feedback on how Harley-Davidson’s earlier Chairman and CEO, Jochen Zeitz, made it clear that LiveWire wouldn’t obtain any further funding past its current $100 million line of credit score.
No matter how the cookie crumbles, we depart you with a quote from LiveWire’s present CEO:
“The Firm plans to proceed establishing its management within the EV area. With our world-class merchandise, first-class workforce, and best-in-the-industry retail companions, we are going to proceed to relentlessly enhance the basics of the enterprise and place ourselves for long-term success.”
– Karim Donnez, CEO, LiveWire (ADVRider) |
Count on extra data at Harley-Davidson / LiveWire’s traders convention on July 30, 2025.
Nonetheless, ADVRider raises questions on whether or not this public outlook matches insider sentiment. It seems Donnez has been promoting LiveWire inventory at a “prodigious fee” since November 2024, reportedly dumping over 100,000 shares. Different LiveWire Board members and executives have additionally reportedly offered a mixed 3.7 million shares. These insider gross sales immediate questions on what these “within the know” really consider about LiveWire’s future.
Extra readability is predicted after the mixed Harley-Davidson / LiveWire traders convention scheduled for seven days from now, on July 30, 2025.
For an in depth take a look at LiveWire’s challenges and associated inventory gross sales, make sure you learn the complete report on ADVRider:
LiveWire Begins EV Electrical Motorbike Coaching Academy
S2 Mulholland™ and S2 Alpinista™ Outfitted for New Program

Regardless of the earlier article, EV motorbike firm LiveWire remains to be going robust in different areas of the neighborhood – and one of many model’s initiatives consists of giving again to that very same neighborhood by offering machines on which to coach!
In line with LiveWire’s press release, LiveWire has partnered with Bartels’ Harley-Davidson® Using Academy in Marina del Rey. Which means that the connection between LiveWire and Harley-Davidson is stronger than ever, with Bartels’ Academy changing into the primary program in the USA to supply licensed coaching on LiveWire’s all-electric bikes. Riders wanting to enroll in this program will discover themselves both on an S2 Mulholland™ or an S2 Alpinista™; which means that, for the primary time in my private line of thought, a motorbike coaching academy has emerged that trains riders on clutchless/shiftless bikes.
On prime of the twist-and-go novelty, LiveWire’s machines will purportedly include chassis safety kits, in addition to software program that’s been tweaked so the aforementioned new riders don’t by accident entry full torque and yeet themselves into the brand new week. Adjusted regenerative braking and enhanced traction management spherical out this softened using package for LiveWire’s S2 contributions to this neat academy.
FYI, riders who full this course will get a a Primary RiderCourse (BRC) completion card (DL 389 certificates); this certificates doesn’t enable riders to scoot about on public roads, however it does waive the DMV abilities check and permit anyone getting ready to get their license to finish the written check for entry to both M1 or M2 endorsement.
Naturally, there’s no yet one more enthusiastic about this partnership than the CEO of LiveWire himself:
“This partnership is about breaking down boundaries and empowering the following technology of riders. By integrating LiveWire bikes into rider coaching, Bartels is redefining what it means to be taught to experience—making it extra accessible, extra intuitive, and higher aligned with the way forward for motorcycling.”
– Karim Donnez, CEO, LiveWire (LiveWire) |
LiveWire plans to broaden its distinctive model of motorbike coaching to extra using academy places throughout America, so keep tuned for updates on that initiative as we proceed by means of this yr and into the following one.
To be taught extra about this groundbreaking new rider coaching program and to enroll, go to LiveWire’s official web site:
TVS-Supported Norton Bikes Teases New V4 Superbike
TVS Managing Director Exams Prototype with Massive Smile

Norton Bikes, now underneath the influential umbrella of TVS Motors, has been using a motorbike round by means of numerous testing phases – and up till now, we didn’t understand it was a superbike heavy-hitter! Protection from RideApart tells us that this incubating brainchild might very properly be a brand-new V4 superbike.
We’re unable to supply the photograph because it belongs to MotoBob, however when you look up the media on their IG page here, then you possibly can comply with alongside.
Upon viewing this teaser media, two issues are rampantly obvious:
- Norton Bikes has ensured this bike’s silhouette to be similar to the enduring V4SV, a 1,200cc superbike able to 185 horsepower, 92.2 pound-feet of torque, and carbon fiber chassis/wheels/gasoline tanks, amongst different issues.
- TVS boss Sudarshan Venu has taken this prototype for a correct spin and emerged with a giant, foolish grin on his face.
Ought to we get something related to what Norton initially had in retailer for us with the V4SV, we’ll possible be getting a motorbike on par with Ducati’s Panigale V4 and Aprilia’s RSV4, with the V4SV’s race-spec Brembo brakes and slightly complicated, fully-adjustable Öhlins suspension system. Both means, it is a large, slightly unprecedented transfer for TVS Motors, who is likely one of the largest moto producers in India and has already made strikes towards the premium bike sector by way of their partnership with BMW. This might actually be the primary V4 liter bike from an Indian-owned firm, and that’s tremendous cool.
Keep tuned for EICMA, as a result of ain’t no means Norton shall be staying quiet with this bike for lengthy… plus we’ve obtained that count-down exhibiting we’re getting one thing about three months from now…
For extra insights into Norton’s prototype, head over to RideApart:
*Media sourced from KTM, LiveWire, and Norton Motorcycles*
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