We have identified that issues have been tough at KTM for the previous few months, at the very least. And whereas I really feel like I’ve stated that so much, it is as a result of new particulars that shed extra gentle on precisely how tough it has been preserve coming to gentle.
Forward of an essential assembly with AKV Europa concerning the subsequent steps in its restructuring course of, Pierer Mobility AG launched some preliminary figures from its 2024 annual report. Unsurprisingly, revenues have been down in 2024 as in comparison with 2023, by about 29 %. Discovering a detrimental EBITDA (to the tune of round 300 million Euros, to be extra exact) most likely wasn’t essentially the most enjoyable factor for whoever put the annual report collectively to jot down, both.
However that is not all. Since that is RideApart, not FinanceApart, what have been motorbike gross sales like for KTM in 2024? Loads of riders all over the world are very happy to inform you how passionate they’re about driving orange. Whereas the camshaft woes on the 790s have been a topic of debate amongst KTM followers for years, all of KTM’s financial woes did not actually come to gentle till the final quarter of 2024.
KTM studies two motorbike gross sales figures for 2024: one wholesale (to sellers), and one retail (to prospects). In 2024, KTM reported gross sales of 292,497 whole bikes to sellers. Of those, it says round 60,000 have been offered to or by means of Bajaj, its Indian manufacturing and distribution associate. This represents a 21 % lower in gross sales over the 372,511 it offered to sellers in 2023.
Nonetheless, when it comes to retail gross sales to prospects, KTM studies that motorbike gross sales remained about the identical in 2024 as they have been in 2023. What is the magic quantity right here? About 268,000 whole bikes rolled out into the arms of ready prospects in markets all over the world.
Over in its Bicycles phase (which incorporates each e-bikes and pedal bikes), KTM additionally notes that gross sales have been down considerably, by about 32 % over 2023 gross sales (106,311 models in 2024 vs. 155,859). Nonetheless, it is also value calling out right here that KTM offered off the R Raymon bicycle model that it had beforehand acquired earlier on in 2024, which accounts for a few of this gross sales drop.
How these figures and accompanying projections for the long run will play out when it comes to KTM’s restructuring course of stay to be seen. We’ll be following the story intently, and hope you will be part of us right here at RideApart as the subsequent steps unfold.
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